Chat Apps Usage In Thailand

67% Thai online population is using Line chatting app 

  • Line and Facebook Messenger are the most well-known chat apps
  • Line is the market leader (67%)
  • Sending text message, photo and phone call are top 3 activities used most on chatting apps
  • 43% spend 0.5~2 hours/day on their chatting apps
  • More than a third of users care about ads content on their chatting apps and 32% of them click on ads 1-2 times/day
  • 8 pm ~ 11 pm is the most suitable time frame for advertising activities through chat apps