E-commerce Usage In Indonesia 2016

Indonesian use smartphone for shopping online and prefer online payment instead of cash on delivery method

  • 77% Indonesian internet population shopping online
  • Lazada.co.id, Tokopedia.com and Bukalapak.com are the most well-known E-commerce sites
  • Online shopper know E-commerce site mostly through Facebook ads (79%) and TV ads (72%)
  • Lazada.co.id dominates the E-commerce industry with 20% market share
  • 55% Indonesian are shop online for clothes & accessories
  • Promotion (60%) and Convenient payment method (59%) are top reason for shopping online
  • 96% online shoppers are satisfied and 6% are loyal with their current E-commerce site
  • 1/3 shop online 2-3 times/month and 33% of them spend around $10 – $20/time
  • 66% use smartphone for shopping online
  • 73% use online payment method

Survey was conducted nationwide in Indonesia on August 2016 with the sample size of 1468 respondents by using ONLINE methodology