TV market in Indonesia

Modern Tech TV account 81% market share, of which LED is the most popular

  • Samsung, LG (Korean) , Sharp, Toshiba, Panasonic (Japanese) and Polytron (US) are the top brand awareness
  • TVC, electronics stores and Facebook are the 3 most effective channels to build brand awareness
  • Top 3 brand shares: LG, SHARP and SAMSUNG
  • TV are purchased mostly at traditional channels (86%), while ecommerce accounts for 9%, second hand store 5%
  • Modern Tech TV account 81% market share, of which LED is the most popular, followed by advanced Smart, Curve & 3D TV
  • Quality, pricing and warranty are the top brand choice rationales
    • Top 3 brands: LG and Sharp are strong in quality and pricing, while SAMSUNG is relatively better recognized for it’s good services
    • Top 4-6 brands: PANASONIC is appreciated for its good warranty while TOSHIBA pricing and energy saving
  • 87% respondents are satisfied with their TV. 12% neutral and 1% dissatisfied
  • 82% seem to be loyal to their TV brands