Female Facial Cleanser Usage In Indonesia

Pond’s leads female facial cleanser market in Indonesia with 42% share

  • Ponds, Biore and Garnier are the top brand awareness
  • TVC, points of sales and online ads are top awareness channels
  • Top 3 brand shares: Pond’s dominates market, leaving big gaps to Garnier and Clean & Clear
  • Foaming is the most popular cleanser, with 44% shares
  • 50-100ml is the most popular tube size
  • Supermarket is the most common purchase channel. Ecommerce accounts for 28% of users’ choice
  • On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
  • Skin brightening and moisturization are the top reasons for choosing a cleanser brand
  • 84% respondents are satisfied with their facial cleanser brands
  • 56% seem to be loyal to their facial cleanser brands