Vacuum cleaner market in Thailand

Only 19% of respondents are loyal customers while 76% say they might try new vacuum cleaner brands

  • Panasonic, Samsung and Hitachi are the top brand awareness
  • TVC, showroom and website ads are top awareness channels
  • Top 3 brand shares: Hitachi, Panasonic and Electrolux
  • User-friendly design, famous brand and high power are the top brand choice reasons
  • Vacuum cleaner type: majority are using canisters
  • Traditional channel purchases are much preferred over ecommerce
  • On average, Thai spend $95 for each vacuum cleaner purchase, the most popular segments are $60~$90 and $90~$121
  • Majority are satisfied with their brand.
  • However, only 19% of respondents are loyal customers while 76% say they might try new vacuum cleaner brands
  • Noisy operation is (obviously) the most unhappy point, followed by power saving and bulky size
  • 59% will recommend their vacuum cleaner to their friends, while 39% neutral and 3% will not