Air Conditioner Market In Indonesia

LG dominates air conditioner market in Indonesia with 39% market share

1)Awareness and Usage

  • LG, Panasonic and Samsung are top 3 well-known Air-conditioner brands in Indonesia
  • TV ads, Friends/ relatives’ suggestion and Stores/ showroom are affective channels to leverage brand awareness
  • LG is the leader of Air-Conditioner market in Indonesia (39% market share)

2)Usage Behaviors

  • 78% family own 1-2 Air conditioners in their house
  • 80% are using Window Air conditioner
  • Official store/ showroom and Electric center are the top channels for buying an Air conditioner

3)Actual Satisfaction

  • Saving energy, Cool up quickly and Durability are the top criteria for choosing an air conditioner
  • 89% satisfied with their current air-conditioner brand
  • Panasonic gains the highest satisfaction and loyalty

4)Future Buying Intention

  • 70% intend to buy Air conditioner in the next 1 year and LG brand is the top choice
  • Saving energy Function is the top criteria for choosing an future Air conditioner