Babies’ shower gel in Vietnam

Johnson’s baby is market leader with 45% market share

1)Awareness and Usage

  • Johnson’s baby (51%) is the top of mind brand referring to baby shower gel
  • Johnson’s baby (82%), Pigeon (63%), Lactacyd baby (50%) are top three well-known baby shower gel brands in Vietnam
  • Johnson’s baby is market leader with 45% market share
  • Word of mouth, Experts’ recommendation, Social advertisement are top three key channels to raise the consumers’ awareness
  • Supermarket (47%), Drug store (33%), Pharmacy at the hospital (29%) are top three distributions for baby shower gel

2)Baby shower gel for skin diseases

  • Heat rash (77%) is the most popular skin disease of children in Vietnam
  • See doctor/ clinic is the best solution when children have skin disease
  • Lactacyd baby (48%), Johnson’s baby (23%), Pigeon (15%) are top three products when children have heat rash skin disease