Cooking oil usage in Indonesia

Bimoli is dominating cooking oil market in Indonesia with 37% share

1)Awareness and Usage

  • Bimoli, Filma, Sania, Tropical, Kunci Mas, Fortune and Sunco are the most well-known cooking oil brands in Indonesia
  • TVC, Point of sales are the main sources to gain brand awareness
  • Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share

2)Actual Satisfaction

  • Palm oil, vegetable oil and coconut oil are the most chosen cooking oil type
  • 2 liter is the most popular oil volume
  • 47% spend over $2 – $3 for each time buying cooking oil
  • In average, Indonesian usually buy cooking oil 4 times per month
  • Convenient store is the best channel for buying cooking oil

3)Usage Behavior

  • Pricing, cholesterol level and brand popularity are top brand choice criteria
  • 91% are satisfied with their current cooking oil brand