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Tissue usage in Indonesia

Tissue box (72%) is the most popular package type in Indonesia

1)Awareness and Usage

  • Paseo, Tessa, Nice are top 3 well-known tissue brands in Indonesia
  • Paseo (47%), Tessa (24%), Nice (20%) are top most used tissue brands in Indonesia
  • Point of sale (75%), TVC (60%), Word of mouth (56%) are affective channels to leverage brand awareness
  • Smooth paper, Good price, Trusted brand are top criteria for choosing a tissue brand in Indonesia

2)Usage Behaviors

  • Tissue box (72%) is the most popular package type in Indonesia
  • Unscented type (52%) is preferred to Scented type
  • On average, tissue is bought once a month
  • On average, consumers spend about $1 – $1.5 buying tissue per time

3)Actual Satisfaction

  • 91% are satisfied with their current tissue brand
  • 19% are loyal to their current tissue brand
  • 69% will recommend their current brand to others