Female Facial Moisturizer Usage in Indonesia

 Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand

1)Awareness and Usage

  • Overall, Pond’s, Nivea, Olay are top 3 well-known facial moisturizer brands in Indonesia
  • TV ads (56%), Point of sales (51%), Online ads (44%) are affective channels to leverage brand awareness
  • Pond’s (33%), Olay (9%), Citra (8%) are top most used facial moisturizer brands in Indonesia
  • Moisturizing, Whitening, Acne oil control are top 3 lines of facial moisturizer
  • Overall, Moisturize skin, Brighten skin, Whiten skin are top 3 reasons to choose a facial moisturizer brand

2)Usage Behaviors

  • Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
  • 51% use facial moisturizer 2 times/ day
  • Facial moisturizer is spent $2.5 – $14.99 per time
  • 50 – 100ml is the most popular size for facial moisturizer
  • Minimarket (46%), Supermarket (45%), E-commerce (30%) are top 3 channels to buy facial moisturizer

3)Actual Satisfaction & Future Purchase Intention

  • No dark/ age spot removal, No smooth skin, No sun protection are top 3 unsatisfied factors
  • 83% are satisfied with their current brand
  • 69% will recommend their current brand to others