Convenience Store Usage in Vietnam

Over 3 times/ week is the most popular frequency to buy things in the convenient store 

1)Awareness and Usage

  • Overall, Vinmart, Co.op food, Aeon – Citimart are top 3 well-known convenience store brands in Vietnam
  • Vinmart (17%), Circle K (12%), Satrafood (11%) are top most used convenience store brands in Vietnam
  • Point of sales (55%), Word of mouth (49%), Facebook ads (39%) are affective channels to leverage brand awareness

2)Usage Behaviors

  • Processed food, Beverage made by staff, Bottled water are top 3 popular products bought at convenience stores
  • Over 3 times/ week is the most popular frequency
  • On average, $2 – $5 is spent each time buying at convenience store

3)Actual Satisfaction

  • Reasonable price (41%), Many stores everywhere (40%), Variety of goods (39%) are top three reasons to buy at convenience store
  • 76% are satisfied with their current convenience store
  • Discount program (37%), Delivery services (35%), More goods (35%) are top three factors needing improving